The Secret to Optimizing Paid Spend: Video + Data
Often the biggest problem for growing companies is understanding how their ad dollars work. With iOS tracking issues, multiple touch points, and dozens of ad channels and creative, it’s tough.
But we're here to help
— here's how...
Custom Data Analysis
After spending hundreds of millions of dollars on digital advertising, we’ve found specific key metrics needed to understand scaling.
We pull in all advertising channels into PowerBI, where we can quickly visualize data informing what is working across all channels and across the entire funnel, from prospecting to retargeting. We use this strategy to audit accounts and optimize at a faster pace.
What you get:
- Clear understanding about how your ad spend is affecting sales
- Custom-built dashboards that visualize ad spend across every platform, combined with website performance
- Comparisons of year-over-year and month-over-month data and trends
- Analysis of performance across Facebook, Instagram, paid search, Google Shopping, YouTube, TikTok, Pinterest, traditional, affiliate, and other advertising channels
- Optimization with visual dashboards that peek deeper inside campaigns and creative within Facebook and Google
- Ability to determine opportunities for scaling spend in productive areas
- Identification of wasted spend on creative and campaigns
Video Services
Short-form Video Ads
Simply put, high volumes of short-form video ads built for platforms such as Instagram and TikTok lead to higher return on ad spend (ROAS) and revenue. We understand that you don't want to pour more money into produced video. Don't do it! At StoicYeti, we'll repurpose your underproducing content into high-performing short-form ads that generate more revenue.
We combine real-time data feedback and best practices in media buying, direct-response, and short-form video ads to produce the highest ROAS and revenue. Contact us today to learn more.
User-generated Content Production
Platforms and customers prefer user-generated content (UGC) over produced, branded content. At StoicYeti, we specialize in using data to transforming UGC into high performance, direct-response ads that drive highly optimized clicks and revenue.
Our Unique Strategy
There are two problems with most digital agencies:
- They are focused on charging a high percentage of ad spend without focusing on the entire conversion funnel.
- They focus on “brand” creative instead of high-performing direct-response creative. These agencies don’t understand how to test creative and scale campaigns for massive growth.
Over the last ten years, we’ve recognized the shortcomings of the traditional agency model and have incorporated two ways to avoid those problems in our practice:
- We've developed a proprietary formula for direct-response video that also builds the brand, or what we call “data-driven brand response.” We know how to test that creative into each channel to break through plateaus and grow rapidly.
- As a whole, our clients have achieved more than
$2 billion in direct-to-consumer revenue, with more than 3 billion video views.